Inspired by the untamed beauty of mountainous landscapes, the Alpine Collection captures the raw elegance of nature through innovative rug design.
Developed by The Rug Company’s in-house studio—a pioneer in craftsmanship and sustainability—this collection celebrates organic lines, rich textures, and artisanal expertise.
Led by Head of Product Design & Collaborations, Ying-Ying Birabi, the design team took cues from the irregular patterns and serene forms found in alpine environments.
The result is a striking harmony of bold contrasts and delicate details — from high-pile, plush textures that offer luxurious comfort underfoot to the subtle interplay of tone and material that adds visual depth and dimension.
Handcrafted in collaboration with skilled weavers in Nepal using the finest, sustainably sourced materials, each rug is a testament to enduring quality and timeless design.
Perfect for both contemporary and rustic interiors, the Alpine Collection brings a sense of warmth, artistry, and sophistication to any space.
