Fragmented Elegance by Lorinda Loya

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A Bold New Collection by Lucinda Loya for The Rug Company

A woven story of beauty and strength, Lucinda Loya’s latest collection embraces the allure of imperfection.

Defined by dramatic contrasts—of texture, pattern, and colour—each design channels a raw yet refined aesthetic.

Chaotic lines move freely across rich wool surfaces, creating graphic, unpredictable motifs that bring vibrancy and tension to any interior.

These rugs are a study in contrast: plush meets edge, irregularity meets precision, softness meets strength.

The result is a series that feels both rebellious and elegant—perfect for those drawn to dynamic, expressive design.

Fragmented Elegance invites you to explore beauty beyond symmetry—where every imperfection becomes part of the story.

DESIGN PHOTOGRAPHY YEAR Collection Quality Fibre Technique
David Rockwell The Rug Company 2025 Flow as Form Handknotted Wool & Bamboo Silk Cut pile & Carving

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For the past nineteen years, BESTWOOD has been Hakwood's exclusive South African partner. Browse their range of luxurious hardwood finishes, including flooring, wall and ceiling cladding, and stair elements.

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