Supertextures by The Rug Company

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Inspired by ancient labyrinths, rugged terrains, and the ever-shifting play of light and shadow, the Supertextures collection captures the raw poetry of the natural world.

Each of the nine rugs tells a quiet story — one of imperfection, movement, and enduring beauty.

Crafted entirely from undyed New Zealand wool, this collection marks a new creative direction for The Rug Company.

Using a thoughtful blend of flatweave and cut-pile techniques, our studio embraced the Japanese philosophy of wabi-sabi, finding elegance in the imperfect and the impermanent.

Whether you seek the deep comfort of a high-pile rug, the clean practicality of a low-pile surface, or the tactile intrigue of rich textures, Supertextures redefines modern craftsmanship.

Using sustainable, natural materials that transcend trend and time.

DESIGN PHOTOGRAPHY YEAR   Collection Quality Fibre Technique
The Rug Company The Rug Company 2024   Supertextures Hand knotted New Zealand Wool Raised Motif

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For the past nineteen years, BESTWOOD has been Hakwood's exclusive South African partner. Browse their range of luxurious hardwood finishes, including flooring, wall and ceiling cladding, and stair elements.

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Calm

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Vivid

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Frisk

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Mystic

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Gallant

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Allure

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Bliss

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Legacy

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Grace

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Calm

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Charisma

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Talina

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Embera

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Eden

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Tundra

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Drift

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Velino

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Original

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Valor Brushed

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