Sir Paul Smith has been infusing his playful and distinctive style into designs for The Rug Company for over two decades.
This latest collection of seven rugs offers a bold reinterpretation of kaleidoscopic colour, striking form, and signature motifs, celebrating the evolution of a long-standing creative partnership.
Inspired by the grandeur of the Great Exhibition—a showcase of innovation and exceptional British craftsmanship—The Rug Company’s in-house Creative team employed cutting-edge AI technology to bring Paul’s vision to life.
“To me, there’s no better way of introducing a bit of bright, happy energy into a room than a good rug,” says Sir Paul.
