FOLK IVORY

Inspired by ancient labyrinths, rugged terrains, and the ever-shifting play of light and shadow, the Supertextures collection captures the raw poetry of the natural world.

Each of the nine rugs tells a quiet story — one of imperfection, movement, and enduring beauty.

Crafted entirely from undyed New Zealand wool, this collection marks a new creative direction for The Rug Company.

Using a thoughtful blend of flatweave and cut-pile techniques, our studio embraced the Japanese philosophy of wabi-sabi, finding elegance in the imperfect and the impermanent.

Whether you seek the deep comfort of a high-pile rug, the clean practicality of a low-pile surface, or the tactile intrigue of rich textures, Supertextures redefines modern craftsmanship.

Using sustainable, natural materials that transcend trend and time.